What works best for one, doesnt necessarily mean it will work for another foamposites for sale. So lets start with the basics, shall weWhat exactly is your business model Are you selling a product A Service Or trying to promote an affiliate If youre trying to promote a product or service, generally speaking your strategy will be very similar.
If youre an affiliate, that is one that is promoting a product or service that you dont own, the basic strategy is related in that you are still trying to promote widgets, however your web strategy will be fundamentally different Luxe boots. Lets discuss products and services (part I).
Well discuss affiliate-marketing strategies more in detail in part II of this writing griffey shoes.Products and ServicesIf youre trying to promote a product or service, we must first look at its stage in the product life circle.
(I know, you didnt want to get the marketing book out, but we are!). If youre offering is in the midst of the introduction stage, the need has not been fully identified yet, even though one may exist.This is important because most Internet marketing experts will tell you to start with xyz no matter what your offering is. Generally (PPC) or search engine optimization (SEO) being the culprit. The reason is usually their general effectiveness. Yes, search engine marketing is effective. No two ways about it. However may not be best if no one knows that your product is in existence. If this is the case, you might be better suited for some push strategies such as:1. Press releases2. Display ads (banner)3. Articles4. Podcasting5. Traditional push vehicles such as radio or TVIf your product offering is in the growth or maturity stage, search engine marketing can be highly effective. When considering search engine marketing, here are some basic items you may want to evaluate when creating your strategy:1. Budget2. Regionality of market3. Target audience4. Core competencies5. Website (functionality, ease of use, and conversion friendliness)BudgetingWithout getting into great detail into each item, budget comes to mind for most. On limited by budget, determining what to spend your money on can be a daunting task. I recommend that even the most budget minded start with pay per click advertising. My reasoning is that you can easily test the business model before you devote massive financial resources to it. In addition, if your paid advertising strategies soar, this can be a great guideline to base your search engine optimization efforts on.Regionality, Target Audience, and CompetenciesRegardless of budget, your website should include a regional focus (if applicable) and speak in a language that resembles your target audience. In addition, content is best utilized if it describes your core competencies that give your visitors a reason to buy from you.The WebsiteWebsite functionality and ease of use are a good foundation to any successful strategy. As a general rule of thumb, your website should be in keeping of your competitors and direct the target audience to the action you would like them to take. The KISS principle (i.e. keep it simple stupid) cannot be overstated enough in the above items. Concentrate your efforts on benefits to the end user and you will reap rewards of victory.Search engine marketing nevertheless, does have limitations such as:· Low regional search traffic resulting in slowed results· Local targeting issues (which at the time of this writing is being best served by Google)· Keyword targeting issues· Budget constraints· Competitive saturationShortcomings Of Regional TrafficRegionally based strategies may fall short due to low search volume followed by targeting issues. Currently, Google paid advertising does offer some great local targeting tools due to their unique ability to target end users via their IP address. Yahoo! on the other hand, relies on local keyword filters that are based on cities that you include in your service area.Whether you decide Google or Yahoo! as your regional search partner, you will likely find that some industries suffer from low traffic volume.Keyword Targeting IssuesKeyword targeting issues arise when a keyword either has multiple meanings or the market is sticky to a particular offering within the keyword scope. For example, the keyword marketing professionals could imply a business looking for one or an industry professional looking for a job.In
No comments:
Post a Comment